The Outcome
~42%
Improvement in CTR
~89%
Decrease in Cost per New Transacting User
~33%
Lower Spends
Improvement in CTR
Decrease in Cost per New Transacting User
Lower Spends
The primary goal was to strengthen brand consideration, deepen engagement with its target audience, and drive new user acquisition at a lower cost than the previous year. This was especially crucial during the holiday season when advertising costs peak, requiring a strategic approach to maximize efficiency and ensure impactful audience connections
RedBus adopted a highly strategic, data-led approach. Targeting was redefined to focus on high-intent cohorts using first-party data, GA4 predictive insights, Meta analytics, and ADH Spotlight. This enabled the creation of refined audience pools like lookalikes of recent buyers, custom segments, and high-propensity users.
Creative strategy aimed to combine reason-to-buy contextual creative route highlighting product features with humor—a genre identified through brand track studies as highly relevant to the core audience.
Statics were designed in multiple languages, incorporating regional nuances to foster a stronger and more meaningful connection with audiences.
Multiple variations helped prevent creative fatigue and ensured fresh, engaging content throughout the campaign.
Multiple dimensions were also used to maximize ad placement opportunities.
Moreover, Optimized creatives helped improve efficiency and relevance dynamically.
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