The Outcome
~4%
Lift in Ad Recall
~4.2%
increase in Brand Search Volume
~7%
Growth in International Shoppers
Lift in Ad Recall
increase in Brand Search Volume
Growth in International Shoppers
The primary goal was to boost visibility and preference for international flight bookings through a high-impact digital campaign in metro cities. By leveraging personalized communication, the campaign positioned MakeMyTrip as the top choice for global travel, ensuring strong brand recall and preference among international travelers.
MakeMyTrip adopted a data-led, consumer-centric strategy that combined sharp targeting with personalized creative tailored to specific travel intents. Using first-party data and third-party tools, the campaign delivered highly relevant messages to affluent international travelers. The messaging focused on key value propositions—visa rejection refunds, flight cancellation coverage, trip extension support, and credit card discounts.
Creatives featured non-Indian influencers speaking Hindi to bridge relatability and aspiration. Contextual targeting ensured destination-specific offers reached the right audience, while creator ads enhanced relatability. Platforms like Meta, YouTube amplified reach, strategically moving users down the conversion funnel. This seamless integration of media and message resulted in strong engagement, increased conversions, and reinforced MakeMyTrip’s leadership in international travel bookings.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.
