A tailor made model enabled Goibibo to segment location-specific data quickly which assisted to trigger the convertible audience at the right time.
The Outcome
33
Improved ROAS ;
17
Better conversion rate
Improved ROAS ;
Better conversion rate
Ideated & built a 1-day attribution model in GA using a customized JavaScript using GTM which could deliver brisk attribution
“We collaborated with LS Digital to get custom attribution configured for GoIbibo for mid-funnel and order metrics. This has helped us compare channel efficiencies and take informed decisions on allocation of marketing monies across various paid channels. The creation of multiple custom attributions has brought in efficiencies by democratizing complex data availability.””
Marketing Director, Ibibo
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