Axis Mutual Fund drives 45x more revenue & 3x more registrations from new users at 58% lower overall CPA through Performance Max NCA​

e Results​ 45x growth in New User Revenue​

New user KYC registrations as a part of overall registrations from Performance Max grew by 3x from 15% to 46%​

250% higher total KYC registrations at 58% lower overall Cost/KYC registration​

67% new user traffic to the website​

2.5x higher CTR​

3x

Higher New user KYC registrations​

-58%

Lower CPA/KYC​ Registration​

45x

Growth in New User Revenue​