Bajaj General Insurance leveraged Broad Match with automation and audience layering to achieve 168% incremental revenue with a improvement in ROI of 31% for generic campaigns​


Bajaj General insurance is one of the leading general insurance providers in india with multiple offerings for Bike, Car. Health and travel insurance. Post Covid the queries related to travel spiked and so did the intent to capture the same by travel insurance players, however being a challenger brand in the segment Bajaj’s presence on just brand kws was not yielding the results that were expected and at the same time generic was being expensive given the competitors.​

The Outcome


Increase in unassisted final transactions


Incremental Revenue​


Improved ROI​


Improved CTR​