“Click to wealth: sirf safe nahi, smart bano” campaign broke the myth around ULIP category​


To create a favourable impression for ULIPs (and HDFC Life Click 2 Wealth) in the minds of the audience while also busting the preconceived myths people hold about the category

The Outcome

+22 M 

YouTube views​ For all 3 videos
within a month of campaign’s launch

PR Coverage

Received coverage from multiple media houses.