Deep dive into map user journey and enhance performance of special offer campaigns.

Deep dive into map user journey and enhance performance of special offer campaigns.

Solutions

DAP

GCM

Programmatic

Year

2023

challenges

  • Drive Brand awareness and Consideration during Special offer periods. [2021]
  • Performance of Creatives and Identifying insights of traffic on website pages. [2021]
  • Reduce page load time and Improved Conversion on Website and Mobile site​. [2022]

The Outcome

2021 - PROGRAMMATIC

28%

Search lift (Diwali campaign)

13%

Ad-recall lift across display, PG deals and YouTube​

9%

Purchase Intent

193%

Search lift (Republic Day Campaign

10%

Consideration Lift

152 Mn

Unique Reach

2022 - DAP (UI/UX, Measurement, Media)

1.5 Sec

Page Load Time (Reduced from 2.2 sec)

30%

Improvement in DAP Score

27%

Increase in Conversion Rate