Back to case-study

Deep dive into map user journey and enhance performance of special offer campaigns.

Solutions

DAP

GCM

Programmatic

Year

2023

challenges

  • Drive Brand awareness and Consideration during Special offer periods. [2021]
  • Performance of Creatives and Identifying insights of traffic on website pages. [2021]
  • Reduce page load time and Improved Conversion on Website and Mobile site​. [2022]

The Outcome

2021 - PROGRAMMATIC

28%

Search lift (Diwali campaign)

13%

Ad-recall lift across display, PG deals and YouTube​

9%

Purchase Intent

193%

Search lift (Republic Day Campaign

10%

Consideration Lift

152 Mn

Unique Reach

2022 - DAP (UI/UX, Measurement, Media)

1.5 Sec

Page Load Time (Reduced from 2.2 sec)

30%

Improvement in DAP Score

27%

Increase in Conversion Rate