ROI MOM 19.02 -19.49
ROI MOM 22.76 –20.28
ROI MOM 96.52 –85.50
ROI MOM 82.70 -75.90
In the cluttered market of glassware products, people have countless brands to opt for. For Borosil, it was important to maintain the visibility while simultaneously increasing revenue for the brand. Thus, we leveraged on two ad formats available – Product Listing Ads (PLA) & Product Contextual Ads (PCA)
Initially, maximum of the budget was given to PLA campaigns as the objective was to increase revenue for the brand and expand reach
Timely scale up of best performing FSNs to achieve higher revenue & ROI, prioritization of FSNs was also done on basis stock availability
Usage of even pace budgeting helped us maintain the CPC and yield revenue even after the sales period was over
With Approx. 72% decrease in spends we were able to generate a revenue at 18.03 ROI in November'21 compared to 16.12 in October'21 which was festive season.
Baking items category with 30% decrease in spends we generated revenue at ROI 26.46.
Overall ROI for PLA was 9.60 while ROI achieved for PCA was 47.50
"Logicserve managed to increase our sales by 2X and bring up our ROI without a significant increase in spending in some of our most struggling categories, showing great professionalism, accountability and transparency. Despite strong competition from other reputed brands in category, LS was able to increase our SOV drastically from the platform. We found LS’s analysis and strategizing exceptional helping us in improving our business and giving us lot of learnings on the way as well .”
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