Axis Mutual Fund drives 3x registrations from new users at 58% lower CPA through the NCA goal in Performance Max


Axis Mutual Fund launched its first scheme in 2009 and has been growing since then. They leverage Google solutions to drive verified leads who have higher propensity to purchase. In 2022, they were looking to acquire new customers in the market who are avid investors and looking for investments in established brands like Axis MF.

The Outcome


Higher New verified user registrations


Lower CPA/ Registration


Growth in New User Revenue