Simpl being a new player in the BNPL segment we started off the campaign by aligning our top 5 premium publisher in the segment with top-of-the-line premium inventory from OEM’s like oppo ,Vivo, Samsung and programmatic .
Communications in Creatives were made lucrative and refreshing with user friendly design.
In order to maximize first transaction, we had partners remarket the users with installs using push notifications, we also created targeting buckets like : 1. People with crif score of 750 & above. 2. Online shoppers , food enthusiast (food app). 3. People using credit card , people paying bills online etc.
We also applied numerous methods to detect and reduce the fraud by manually applying delinquency reports checks , CTIT checks , region checks , app version checks, Click spam checks along with fraud tools like P360 and Mfilterit effectively reducing the fraud % by 50%.
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