Driving engagement via Digital Out Of Home ads on DV360 with contextual and real time ad serving
The Outcome
52%
Impressions saved
1.5M
Overall Reach
Impressions saved
Overall Reach
HDFC life partnered with Lemma Technologies to target passengers using Digital Out Of Home ads at Delhi and Mumbai airports
In order to serve ads contextually, they used DV360 to dynamically update creatives based on flight timings
They designed city-specific banners & thus, passengers arriving from Jaipur to Delhi saw a Jaipur specific banner once the flight landed. They also placed a QR code on each creative as a call to action to re-engage with users
This innovative format helped us in meeting our primary campaign objective: communicating the product features and benefits to a large captive audience. The easy setup and customisation via programmatic, along with the sheer reach offered by outdoor display formats made for a very effective combination that delivered promising result.
Ecomm & Digital Marketing
Fill your details, and our team will contact you.