HDFC life partnered with Lemma Technologies to target passengers using Digital Out Of Home ads at Delhi and Mumbai airports
In order to serve ads contextually, they used DV360 to dynamically update creatives based on flight timings
They designed city-specific banners & thus, passengers arriving from Jaipur to Delhi saw a Jaipur specific banner once the flight landed. They also placed a QR code on each creative as a call to action to re-engage with users
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