Luring Audiences towards the industry’s first cyber liability cover for individuals.


Category Creation for Individual Cyber Safe Insurance proved to be a herculin’s task.​

So, we aimed to:​

  • Create Product Awareness
  • Highlight how CyberSafe is a handy insurance.​
  • Highlight benefits in an interactive way.​
  • Highlight pitfalls of Online Scam with tailored communication for specific platforms.​
  • Associate Cyber Security with Bajaj Allianz.​

The Outcome

20 Mn

Reach in 2 weeks


Inquiries in 2 weeks


Increase in the query volume in 3 weeks