PayTM First Games sees as 3.5X jump in user acquisition by using the full funnel approach during IPL​


PayTM First Games is one of the leading online gaming players in India with 300+ games. During this year’s IPL season, their objectives were – 

  • To build awareness and interest for their brand amongst Cricket Enthusiasts
  • To acquire new users by capturing the high intent audience

The Outcome


Lift in Brand Queries


Deposit to Install Ratio


Lower Cost per App Open​