Tata AIA Life Insurance leverages Youtube via DV360; leading to a positive impact on key upper & lower funnel metrics​

challenges

TATA AIA Life Insurance wanted to build awareness for their brand in the category, especially among women. The brand’s research showcased an emerging segment of women, as decision makers for insurance products – a segment not targeted in the industry with a bias that women are not decision-makers for insurance products. They also wanted to test if brand awareness campaigns could have a direct impact on their brand search queries

The Outcome

9.2%

(Best in class vs 6.8% avg)​ Rel. Awareness Lift

28%

Increase in Website Sessions (MoM)

5.7%​

(High Avg vs 4% avg)​ Rel. Consideration Lift

36%

Brand Searches ​ (YoY - Campaign period)