Data & insights
GA4
Supercharge your decision-making!
Designed for the modern marketer, GA4 collates your acquisition data, your behavior data, and your conversion data all at one place and provides you a single view to the A (Acquisition) –B (Behavior) –C (Conversion) of your digital marketing. The wide spectrum of data and insights powered by Machine Learning in GA 4 allow you to say goodbye to traditional reporting limitations and embrace a white board of analytics.
It is a known fact that Universal Analytics is going to stop tracking from 1st July 2023, here’s why:
- Considering the rising bar in the user privacy laws around the world and change in core technologies like cookies, Google has made a a significant technology leap that will alter the way businesses analyze their traffic.
- It’s no secret that we are living through a period of immense change and user privacy is on the top of everyone’s mind. Around the world, regulatory changes have raised the bar for user privacy. On the same lines browsers and other platforms are making changes into core technologies such as cookies.
- Obviously, a privacy centric ecosystem would be a ‘positive ‘ for humanity, but for us digital marketers it is a ‘nightmare’, because the measurement systems on which we have relied for years will be soon going for a toss.
Foreseeing these industry changes Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property. It is privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data.
Now here’s what you need to know- Your Universal Analytics data won’t be migrated to GA 4! Therefore, its high time to shake off the inertia and adopt Google Analytics 4 as it is going to be a mandatory upgrade for everyone. Google itself is suggesting everyone to migrate to GA 4 as soon as possible, cause like any ML platform, to rely on GA 4 you need enough data repository in it. Additionally, GA 4 isn’t an option anymore, it’s a compulsion! It is therefore advised to switch to GA 4 as soon as possible.
What’s new in GA4
Designed to step up from traditional tracking, GA 4 gears you up for an ML based Analytics. Giving you a wholistic perspective of your audience GA 4 ensures you are enabled with bespoke marketing approach with the wide integration possibilities and we at LS Digital ensure the adoption of the same is seamless and error-proof.
LD’s i4 for GA4 Framework
Benefits of
Partnering with us?
Google Partnership
Certified Consultants
Better support
Being a Premium Partner of Google, we are better positioned for having immediate access to Google for their support.
Expertise
Moreover, our Google certified GA specialist have helped 30+ clients already in GA 4 migration journey and have worked on 100+ GA projects.
GA 4 Use Case Gallery
Attract Quality Traffic
Bring quality traffic to the website by tapping on user personas and investing in likely-to-convert prospects.
Geo based Targetting
Personalize product recommendations, give Localized Offers, and enhance user experience as per the location of your user
Intent Based Retargeting
Retarget users basis the intent they have show towards your offerings.
Customized messaging
Communicate with your customer as per his stage in the purchase funnel
Stitch your online and offline
Understand the influence of online campaigns on offline conversions
Improve your UI/UX
Identify the hurdles and the triggers in your purchase journey and optimize it.
Improved bidding
Discover keywords that generate more conversions and concentrate your bidding on them
Chart Spends
Know what role each channel plays in conversions and understand where you underspend and overspend.
Boosting Cross Selling
Identify the audineces who make purchases across categories and replicate their personas for cross selling in your ad-platforms .
Improved Lead Quality
Understand the characteristics and actions of high-quality leads and set up goal tracking to measure the quality of leads.
Marketing based on insights
Modify ad creatives as per the engagement received to increase the effectiveness of your communication.
Behaviour based remarketing
Customize your approach according your relationship with the customer
Know more about GA4
Reach out to our specialist team to initiate the conversation
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