Leveraged YouTube Connected TV via DV360 for a strong lift in keyword search, consideration and purchase intent
The Outcome
10%
Consideration Lift
9%
Purchase Intent Lift
193%
Search Lift
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Consideration Lift
Purchase Intent Lift
Search Lift
Identifying the audiences: Mapped Google audiences to identify core cohorts (relevant In-market, Affinity audiences & Custom audiences) as high potential TGs for premium audiences on TV.
Getting the creative & audiences sync right:Creatives were aligned with the right custom intent and keyword approach with 20s & 6s edits.
Media Planning:Targeted 70%+ reach of the TG through DV360 reach planner at an average frequency of 3+ per user to generate user intent
Deployment & Measurement:Ran campaigns specifically targeting Connected TV. Leveraged frequency management on DV360 through common frequency capping, setup BLS for measuring brand metrics for purchase intent, consideration for measuring impact of DV360 campaign. Achieved reach & frequency targets for a successful campaign measurement during the campaign flight.
“The YouTube connected TV campaign via DV360 was a landmark campaign for Wakefit.co as we were able to drive up searches, consideration, and purchase intent with unprecedented numbers. This was possible with niche audience targeting, regular campaign optimization, a creative very effectively calling out the brand proposition coupled with the larger real estate we got on Connected TV which helped us put out our message with clarity. The results of this campaign will pave the way for us to become the most loved home solutions brand in India
DGM-Digital Marketing, Wakefit
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