NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing
NascentLimited use of 1st Party Data, Heavy dependence on Single Inventory/Channel with manual bidding. No AB testing
EmergingUse of 1st Party Data, across mid and lower funnel. Multiple creatives & Channel. Automated bidding and basic usage of Programmatic and Limited AB testing
IntegratedUse of 1st and persona-based 3rd party data across all funnels with Programmatic approach. Full Auto smart Bidding and Non last click attribution
StrategicComplete view of customer, segments based on LTV, Omnichannel through programmatic. Online Offline Measurement. DDA. Advanced AB testing