In recent years FMCG sectors have gone through significant changes in the digital world. With a diverse range of products and a severely competitive landscape, it is important for an organization to adapt and develop new marketing strategies that set them apart from its competitors. The development of an online branding strategy, content marketing strategy, social media and E-commerce strategy and data analytics can help an organisation to fulfil its business goals. With the onset of Covid-19, FMCG companies had to go through a rapid transformation in the digital world to keep pace with the evolving consumer preferences and behaviour, with lockdowns and social distancing measures in place, consumers had shifted their attention to online channels and demand for E-commerce and online shopping grew.