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Total Impressions
Rise in Orders
Drop in CPO
Rise in ATV
Staggering decline in ACOS
Scale up in sales revenue
Initially, the campaign was on one bidding strategy & the keywords themes were under one campaign. Hence, we rectified the campaign structure to have more control over the themes, match types & bidding.
We enrolled a parallel strategy of different ad types across the sales funnel i.e., Sponsored brand, Sponsored product, Sponsored display & brand video campaign to increase the competency of the campaign. Sponsored brand video provided an opportunity to build a connection with our TG. Eventually, this lowered the CPC & helped improve the overall CTR
Manually created a new landing page showcasing the entire product range i.e. Product Collection
We adopted product-based targeting so as to increase the sales & visibility amongst the users
Furthermore, to better optimize the campaign functioning, we leveraged on Amazon Pi to gain insights that helped us making informed advertising and business decisions.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.
