The Outcome
+21%
Qualified Quotes Cost per
-11%
Cost per Qualified Quote
+40%
Online Final Sale
PMax has been adopted as an always-on strategy & is one of the key performance drivers.
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Qualified Quotes Cost per
Cost per Qualified Quote
Online Final Sale
PMax has been adopted as an always-on strategy & is one of the key performance drivers.
New solution adoption: Tata AIG in partnership with their agency Logic Serve, adopted Performance Max, the new automated goal-oriented campaign type that serves across all Google channels and leveraged the power of ML to drive growth.
Audience Signals: To help guide and speed up ML, the team added audience signals like Customer Match lists to use first-party data to accelerate machine learning and also leveraged custom intent, in-market audiences & demographics.
Adherence to best practices: Creative coverage and optimal budget & bids allowed the campaign to maximize reach across various inventory types and accelerate learning and scale.