The two day digital marketing and advertising conference, Ad:tech 2016, held in Delhi started with a bang attracting several renowned publishers, advertisers, service providers and digital startups to attend this grand event. Our team at Logicserve Digital was pretty excited and all geared up to exchange digital ideas and interesting opportunities at this impressive digital world conference.
Big start-up players like Offerslook from Hongkong, Baidu and Yeahmobi from China and several Israeli and Russian marketing technology providers had graced this action packed event, making efforts to connect with the Indian Companies. There were event sponsors also, who hosted panels. One such was TUNE, the company behind TUNE Marketing Console and HasOffers which had announced a day before that they are expanding their India operations. The panel they hosted, shared insights on App marketing and its way forward in India. The big networking party also, which was hosted by sponsors such as Fork, Xapads Media and Guevera saw a good turnout of attendees to connect within the digital marketing space.
This 2-day grand event gave our team several takeaways. Some of the best are shared below:
Day1 – Influencer Marketing and the science of engagement
Day one saw an amazing session on influencer marketing with insights from actor Madhavan and actress Shilpa Shetty.
Anticipating the potential of virtual reality, Madhavan said, “In the near future with virtual reality one can attend the Filmfare award sitting at home.”
In near future ..With #VirtualReality .. one can attend the Filmfare award sitting at house @ActorMadhavan #adtechin #adtechdelhi #adtechIN
— Logicserve Digital (@logic_digital) March 3, 2016
Further, during the day, Alistair McEwan, Senior Vice President of Commercial Development of Asia & ANZ, BBC Worldwide Limited while talking about the science of engagement said, “Transparency is important during content marketing.”
Transparency is important during content marketing @alimcewan #adtechIN #adtechDelhi — Logicserve Digital (@logic_digital) March 3, 2016
He added that consumers will accept and share content only if it is presented in the form of editorial standards of the website where it is hosted. “Match the publisher’s editorial quality. Be clear what your content is trying to achieve and how the emotional engagement can support that.”
“Match the publisher’s editorial quality “@alimcewan #Contentmarketing #adtechIN #adtechDelhi #adtech2016 #adtechIn — Logicserve Digital (@logic_digital) March 3, 2016
“Be clear what your content is trying to achieve and how the emotional engagement can support that ” @alimcewan #Contentmarketing #adtechIN
— Logicserve Digital (@logic_digital) March 3, 2016
The insights shared by the keynote speakers, who are one of the brightest and the best minds in the digital marketing space helped to identify new trends and the way ahead for growth on this day.
We are having an exciting time, meeting people & exchanging ideas about digital & its future at booth #20 #adtechIN pic.twitter.com/Fsb1RNCjIu — Logicserve Digital (@logic_digital) March 3, 2016
Day 2 – Evolving marketing technologies and revolution in retail
The brilliant knowledge and conversation we exchanged during the first day of the conference was overwhelming and made us anticipate for exciting next day.
‘Death of ads’ began with a discussion on clear segregation between vanity metrics and real metrics. We attended the session on looking beyond vanity metrics which talked about the pitfalls of ignoring the actionable metrics in a cross-channel and cross-device world.
The session on Death of Ads began with clear segregation on vanity metrics & real metrics for measurement #adtechIN pic.twitter.com/gkGo2KAtak
— Logicserve Digital (@logic_digital) March 4, 2016
The day also saw an interesting session on Evolving marketing technologies. The panel discussed about integrating technology for multi channel and cross device attribution with an aim to answer a very important question – will the marketers ever find a single customer view solution?
Amandeep Kaur, Head – Marketing Communications at Myntra, said, “Combination of devices is critical for the best results; one device window won’t give a desired output.”
Couldn’t agree more. #adtechIn #adtechdelhi #adtech2016 https://t.co/yrfEJPiXDG — Logicserve Digital (@logic_digital) March 4, 2016
Further, discussing about opportunities for traditional marketers during the ‘Revolution in retail’ session, Nitish Tipnis, Director – Marketing & Sales at Hover Automotive India, said “Consumer is not looking for low price but she is looking for higher value.”
“Consumer is not looking for low price but she is looking for higher value” ~ @NitishTipnis #adtechIN
— Logicserve Digital (@logic_digital) March 4, 2016
The following keynote session on ‘Reinventing the beauty’ by Christophe Eymery, Head of Digital and Media L’Oréal ANZ emphasized on reinventing the beauty journey of a consumer and how they can have a beauty advisor in their pockets.
He also shared L’Oreal’s out of the ordinary consumer journey from liking a look to actually wearing it and sharing it.
Sharing their experience at this mega conference, Prasad Shejale, Co-founder and CEO, Logicserve Group (India) tweeted
What an amazing #adtechin .great work adtech team .. looking forward for even bigger and “bestier” adtech next year! pic.twitter.com/zd4lj9ih0J — Prasad Shejale (@prasadshejale) March 4, 2016
Maanesh Vasudeo, client servicing head at Logicserve who attended the grand event also shared his experience in the tweet.
Our client servicing head @maanesh shares, “it was a great event with really interesting conversations around data and content..” #adtechIN
— Logicserve Digital (@logic_digital) March 4, 2016
If you have any experiences feel free to share with us.
