Objective
The primary goal was to enhance ad engagement and drive more transactions for Axis Mutual Fund by refreshing creative communication.
The focus was on optimizing messaging to better resonate with the target audience, aiming to increase click-through rates (CTR) and conversion rates, while reducing cost per transaction (CPT) and ensuring improved performance efficiency across media platforms.
Approach
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The primary goal was to enhance ad engagement and drive more transactions for Axis Mutual Fund by refreshing creative communication. The focus was on optimizing messaging to better resonate with the target audience, aiming to increase click-through rates (CTR) and conversion rates, while reducing cost per transaction (CPT) and ensuring improved performance efficiency across media platforms.
- arrow_circle_right
The primary goal was to enhance ad engagement and drive more transactions for Axis Mutual Fund by refreshing creative communication. The focus was on optimizing messaging to better resonate with the target audience, aiming to increase click-through rates (CTR) and conversion rates, while reducing cost per transaction (CPT) and ensuring improved performance efficiency across media platforms.
- arrow_circle_right
The primary goal was to enhance ad engagement and drive more transactions for Axis Mutual Fund by refreshing creative communication. The focus was on optimizing messaging to better resonate with the target audience, aiming to increase click-through rates (CTR) and conversion rates, while reducing cost per transaction (CPT) and ensuring improved performance efficiency across media platforms.
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AI was not just used for efficiency it became central to our creative process. It enabled faster ideation, real-time personalization, and messaging that aligns with evolving investor behavior and sentiment.
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