The Outcome
RESULT
212%
Increase in Conversion Rate
126%
Increase in ROAS
70%
Improvement in Cost Per Order
RESULT
Increase in Conversion Rate
Increase in ROAS
Improvement in Cost Per Order
Sharaf DG is a leading UAE retailer offering a wide range of electronics, appliances, and lifestyle products. While Sharaf DG’s Performance Max Campaigns delivered a strong CTR of 2.26%, conversion rates lagged at 0.21%, and CPCs remained high, indicating that broad targeting was driving traffic but not converting efficiently. This highlighted lower-funnel gap and the need for a sharper audience qualification to improve ROAS.
To address this, the performance marketing team launched a Pmax re-engagement campaign designed to reduce acquisition costs by refining audience intent. The strategy involved integrating first-party signals from past purchasers, enabling the algorithm to learn from historical converters and target high-propensity users more effectively. The re-engagement campaign was run in parallel with the existing all-products Pmax setup, allowing for clear measurement of incremental impact. This approach enhanced targeting precision and bidding efficiency by feeding the algorithm with stronger behavioral signals.
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