Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Looks like Google is testing yet another Google user interface for the mobile search results. Tejas Thakkar posted a screen shot of the test on Twitter showing search snippets showing the URL (or breadcrumb) at the top, then the title/headline, followed by the snippet/description. (Source: Search Engine Roundtable)
Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” (Source: Marketing Land)
Content marketing tactics are constantly evolving. Moreover, every brand is different and calls for different content marketing strategy; thus, it is imperative for digital marketers to determine what works well for their brand and what does not, so as to evolve their own digital marketing strategy. (Source: Logicserve Digital)
Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries. (Source: Search Engine Land)
While the U.S. election brought some new attention to the power of rural residents, there is no denying the fact that the globe continues to urbanize. A projected 55% of the planet’s people are forecast to live in cities next year. (Source: Ad Age India)
The term ‘conversion’ not only implies ‘sales’ but also refers to the specific actions of online visitors on your site such as— purchasing a product, subscribing to your emails, downloading a whitepaper, or filling out a contact form. (Source: Logicserve Digital)
At Twitter’s recent #WhatsNext event – in which they outlined the future developments coming for the platform – the company’s VP of Ad Development John McFarland noted that they were working on 360 video. (Source: Social Media Today)
In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. (Source: Search Engine Land)
You think you’ve crafted the perfect Tweet. You hit the big blue button to set it live — only to realise you’ve made an “unpresidented” typo. Editing is something many of us would like to see on microblogging social network Twitter. (Source: CNET)
Duolingo is getting social. Yes — the language learning app just debuted Language Clubs, which encourage users to share their learning achievements with friends. Adding a bit of competition to the mix, users can also check out weekly leaderboards. (Source: Media Post)
