The Outcome
33%
Incrementality in CTR
-91%
Drop in CPC
7X
Higher Clicks
Incrementality in CTR
Drop in CPC
Higher Clicks
The primary objective of the campaign was to maximize reach among the relevant audience on Google and leverage AI-driven solutions to capture all high-intent and relevant search queries. We were keen on leveraging AI solution to enhance performance and effectively unlock incremental reach and orders at scale
To achieve the business objective, the LS Digital team, along with Satrajit, refined the campaign strategy by leveraging AI-powered broad targeting through AI Max.
Campaign Type: Generic Search
Targeting: Problem-led and research-based keywords to capture high intent
Approach: AI Max enabled for automated keyword expansion using predictive optimization
Objective: Maximize reach and scale overall campaign performance
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