The Outcome
RESULT
7%
Brand Lift in Video Ad Recall
15.5%
In Awareness
10.6%
In Consideration
RESULT
Brand Lift in Video Ad Recall
In Awareness
In Consideration
Build strong brand awareness and drive measurable lift in key metrics (awareness, ad recall, and search interest) during IPL by maximizing YouTube reach across diverse audience segments through a multi-format creative strategy.
Geo Strategy: Focused on major metros and select Tier 2 cities to strengthen brand presence in high-priority markets and drive incremental reach during IPL.
Campaign Strategy: Adopted a multi-format YouTube plan leveraging VVC, TrueView Non-Skip, and CTV Non-Skip formats. A mix of horizontal and vertical creatives was used to adapt to different viewing environments, maximize reach, and boost engagement.
Audience Strategy: Combined Custom Audiences with Google Affinity and In-Market segments to balance precision targeting with scalable reach across diverse audience cohorts.
Creative Strategy: Showcased Furlenco’s partnership with RCB, blending the thrill of cricket with stylish home furnishings to create culturally relevant, high-impact storytelling.
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