The Outcome
5%
Growth in KYC leads
22%
Higher transactions
30%
Higher Revenue
Growth in KYC leads
Higher transactions
Higher Revenue
Laying out a robust Search Ads plan & approach was fundamental. To leave no stone unturned, we added Performance Max which enabled to widen the audience & capture their attention via different inventories
Driving leads for NFO: Bidding on core brand KWs which had high intent & organic searches, login-related KWs & cross-selling to our existing investors proved fruitful to boost leads for NFO. Also, targeted the previous NFO investors to drive higher transactions.
Ensuring high visibility amongst the competition clutter: People study the 1Y, 3Y & 5Y returns & ranks of the funds belonging. Basis the ROI of the competitors vs. Axis MF, we identified the top ones & bid accordingly.
Creating Urgency with Countdown timer: The ads showcased a dynamic countdown for investing in NFO. This generated more leads & engagement
Creating seamless customer journey: We implemented custom links that directly land existing users with prepopulated lump-sum investments for ease in the user journey. This also, helped in minimized the dropouts throughout the journey
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