impressions; 4.5X greater than previous campaign
drastic drop in CPM
rise in the volume of leads
Increase in Assisted performance
To expand the current user base & leverage the historical campaign learnings, we made a strategic decision to implement DV360’s new capability – Outcome based buying (OBB) OBB supports CPC buying for campaigns that use CPA or maximize conversion strategies. Coupling OBB with higher viewability & to optimize ad spends within specific targeting segments, became effective to drive more visits & leads
Audience Targeting: We paired OBB automated bidding with DV360’s audience targeting. This ensured that we reached out to people interested in knowing more/buying life insurance policy or had some affinity towards investment services. We reached to users on Mobile, Desktop & CTV
Automation: Taking performance into consideration across multiple line items, OBB fluently identified top performing audience segments & allowed automated bidding to shift spends to it. OBB’s machine learning realised the rising potential & spent more on desktop as compared to previous budget allocation
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
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In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.