Maximized revenue of India’s top furniture brand by optimal utilization of paid ads​

Maximized revenue of India’s top furniture brand by optimal utilization of paid ads​

challenges

Maximize revenue, lower/maintain ACoS, secure top slot ads for top category during sale event

The Outcome

1.69X

Higher no. of orders during the 1st week of sale

9.82%

Decreased Acos during “GIF” sale

24.58%

Increased orders in the 2nd month of sale

1.11%

Decreased Acos in the 2nd month of sale