MMT achieved a reach of 7 Mn audience for its Low AQI home stay campaign.

MMT achieved a reach of 7 Mn audience for its Low AQI home stay campaign.

challenges

Build awareness of MMT’s homestays’ offering with much cleaner air, at locations in the North, and drive bookings.​

The Outcome

7 Mn

Audience reach

7%

Avg CTR​

10%

Growth in first time visitors in campaign market ​

30%

Growth in Direct Shopper in Test Markets​