The Outcome
RESULT
Position #2
Keyword “mutual fund”
Position #3
Keyword “best ETF fund”
Position #4
Keyword “index mutual funds”
8%
Improvement in Organic Traffic
11%
Improvement in Organic Visibility (impressions)
RESULT
Keyword “mutual fund”
Keyword “best ETF fund”
Keyword “index mutual funds”
Improvement in Organic Traffic
Improvement in Organic Visibility (impressions)
The primary goal was to expand ABSLMF’s organic footprint by ranking for generic, high-volume investment-related keywords (e.g., mutual funds, index funds, debt funds, equity meaning).
Keyword & Opportunity Mapping: Identified 30+ high-value, non-branded keywords (e.g., “index mutual funds,” “equity meaning”) aligned with investor search behavior.
Content & Optimization: Created and optimized blogs, tools, and support pages with precise keyword intent, structured metadata, schema, and internal linking.
Technical SEO: Enhanced mobile UX, speed, and Core Web Vitals; implemented clean URLs and canonical tags to prevent duplication.
Authority & Distribution: Earned backlinks from finance media and syndication partners; boosted reach via ecosystem cross-links and aggregator distribution.
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