The Outcome
8%
improvement in Organic Traffic
11%
improvement in Organic Visibility (Impressions)
The primary goal was to expand ABSLMF’s organic footprint by ranking for generic, high-volume investment-related keywords (e.g., mutual funds, index funds, debt funds, equity meaning).
Keyword & Opportunity Mapping:Identified 30+ high-value, non-branded keywords (e.g., “index mutual funds,” “equity meaning”) aligned with investor search behavior.
Content & Optimization:Created and optimized blogs, tools, and support pages with precise keyword intent, structured metadata, schema, and internal linking.
Technical SEO:Enhanced mobile UX, speed, and Core Web Vitals; implemented clean URLs and canonical tags to prevent duplication.
Authority & Distribution:Earned backlinks from finance media and syndication partners; boosted reach via ecosystem cross-links and aggregator distribution.