Total Impressions
Rise in Orders
Drop in CPO
Rise in ATV
Staggering decline in ACOS
Scale up in sales revenue
Initially, the campaign was on one bidding strategy & the keywords themes were under one campaign. Hence, we rectified the campaign structure to have more control over the themes, match types & bidding.
We enrolled a parallel strategy of different ad types across the sales funnel i.e., Sponsored brand, Sponsored product, Sponsored display & brand video campaign to increase the competency of the campaign. Sponsored brand video provided an opportunity to build a connection with our TG. Eventually, this lowered the CPC & helped improve the overall CTR
Manually created a new landing page showcasing the entire product range i.e. Product Collection
We adopted product-based targeting so as to increase the sales & visibility amongst the users
Furthermore, to better optimize the campaign functioning, we leveraged on Amazon Pi to gain insights that helped us making informed advertising and business decisions.
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In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.