HDFC Life improved their digital marketing maturity to multi-moment using a full funnel strategy
Solutions
UI/UX
The Outcome
Media Mix
Bidding
Full Funnel Strategy
Solutions
UI/UX
Media Mix
Bidding
Full Funnel Strategy
HDFC Life filled the BCG digital maturity survey and found out that they were in Connected segment. Following recommendations were implemented to move to Multi moment stage
Audiences- GA360 prospecting and remarketing
Attribution-Last click to custom DDA, impact of DV360 display on paid and organic search, DV Search correlation, ADH
Ads and Assets Chatbot and Video Action Campaigns
Access: Connected TV, pDOOH, PG with OTT
Shared a roadmap based on 5As to improve their maturity by focusing on right media buying as well as measurement
It is important to ensure interconnectedness between marketing channels and enable them to speak with each other in a way that optimises overall performance. HDFC Life, with support and recommendations from Google, worked towards achieving digital maturity through multiple efforts, which have had a positive impact in campaign numbers.
Head – Marketing, Digital Business & E-Commerce, HDFC Life
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