HDFC Life improved their digital marketing maturity to multi-moment using a full funnel strategy

HDFC Life improved their digital marketing maturity to multi-moment using a full funnel strategy

Solutions

UI/UX

challenges

Deploy a full funnel media, measurement & attribution strategy to drive impact by leveraging different channels in the media mix while selecting HDFC Life as their preferred brand for Life Insurance

The Outcome

Media Mix

Bidding

Full Funnel Strategy