The Outcome
+63.5 MN
Impressions
21%
Increase in CTR
5%
improvement in ACoS & CPO
77%
Rise in orders & sales
Impressions
Increase in CTR
improvement in ACoS & CPO
Rise in orders & sales
Employed Sponsored Brand & Sponsored Product campaigns to drive awareness and discovery. We judicially used a combo of both auto & manual campaigns based on product & performance.
We created an immersive shopping experience for the visitors by linking the SB with Brand store page
Segregated brand converting keywords in SB campaign, to control the CPC & eventually impacting the CPO
Initiated a separate SP campaign consisting the products which had better CPO.
Best performing products were setup under Auto campaigns; enabling proper machine learning to optimize the order rate.
All separate campaigns provided much-needed flexibility resulting in incremental orders.
A weekly activity of sifting through all the search queries & negating the non-performing ones led to an efficient structuring.
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