Wipro Appliances Case Study: Boosting Keyword Rankings & Traffic

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The Outcome

44%

Increase in Blog clicks

55%

Increase in Blog impressions

Objective

Improve the keyword rankings of shortlisted keywords that were previously positioned at 101+.
Drive a significant increase in organic traffic.
Attract relevant audiences.

Approach

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Identified and shortlisted keywords with low rankings (101+) for focused optimization.
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Strategically updated these keywords across product names, collection pages, and product pages .
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Implemented meta tag optimization to improve click-through rates and relevance.
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Executed blogger outreach campaigns to build high-quality backlinks and strengthen authority for targeted keywords.
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Targeted high-volume keywords in blog content.

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Wipro Appliances Case Study: Boosting Keyword Rankings & Traffic

The Outcome

44%

55%

Approach

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