The Outcome
29.73%
Higher Conversion Rate
157%
Increase in form submission
48%
Lower CPM
5.48%
Lower Bounce Rate
Higher Conversion Rate
Increase in form submission
Lower CPM
Lower Bounce Rate
To drive higher-quality B2B leads by leveraging data-led programmatic targeting and precision audience segmentation through DV360
Media Strategy: Adopted Demand Generation campaigns on DV360 to optimize ad delivery for niche B2B segments. To ensure efficient delivery and market relevance, campaigns were segmented into priority-based markets across geographies.
Audience Strategy: Leveraged AudiencePro’s deterministic 2P data to target Architects and Interior Designers, Wipro’s key B2B audience segments, driving sharper engagement and higher intent conversions.
Creative Strategy: Developed compelling creatives that positioned Wipro as a trusted B2B partner through a consultative message: “Get your free lighting consultation”
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Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
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