Brought a vision with Google’s Campaign Manager 360 (CM 360) to centralize media efforts & understand digital journeys more holistically​

challenges

With an increased focus on optimizing the top-funnel & lower funnel leads using paid search, display & social, SBI Life had very limited view on marketing touchpoints that were responsible for driving revenue. 

The Outcome

Better Planning

Channel to Channel lead
assistance helped SBI to optimize
on highest assisting channel
/
take timely action on low
performing assisting channel

10%

Increase in Programmatic
overall assistance from
Mar’21 to June’21​

14.86%

Higher views from Mar’21 to May’21 ((via Google Display channel)