TATA AIG leverages Performance Max for their Motor Insurance business to drive 21% higher quotes at 11% lower CPQ​


Tata AIG General Insurance aims to be the most preferred General Insurance Company in the industry. It is increasing its online presence and facilitating ease of buying Insurance products in the digital world.​

Their prime goal is to generate more qualified quotes online & they were looking to drive growth through non-Search channels while maintaining efficiency.​

The Outcome


Qualified Quotes Cost per​


Cost per Qualified Quote​


Online Final Sale​

PMax has been adopted as an always-on strategy & is one of the key performance drivers.​