Job Description
Group Company: LS Digital
Designation: Associate Director
Office Location:
Position description: Associate Director will be responsible for generating and growing new digital marketing business | The role would be dynamic in nature and would include finding prospective clients and designing pitches creating innovative plans, and exhibiting expertise in digital marketing solutions | Perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients | Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics | Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals | Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives | Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives | Communication to team and management on project development, timelines, and results | Provide oversight and work closely with other team members to meet client goals
Primary Responsibilities:
- Associate Director will be responsible for generating and growing new digital marketing business
- The role would be dynamic in nature and would include finding prospective clients and designing pitches creating innovative plans, and exhibiting expertise in digital marketing solutions
- Perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives
- Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Communication to team and management on project development, timelines, and results
- Provide oversight and work closely with other team members to meet client goals
Additional Responsibilities:
- Strong analytical and reporting skills
- Experience in Google Adwords, and managing PPC campaigns simultaneously
- Good working knowledge of MS-Office, particularly Excel and PowerPoint
- Google Adwords Certification
- Team Management Skills
Reporting Team
- Reporting Designation:
- Reporting Department:
Educational qualifications preferred
- Category:
- Field specialization:
- Degree:
- Academic score:
- Institution tier:
Required Certification/s:
Required Training/s:
Required work experience
- Industry: Digital Industry
- Role:
- Years of experience: 7 to 9
Key Performance Indicators: Keyword Ranking | Organic Traffic | conversion rate | Team Handling |Client Handling
Required Competencies:
Required Knowledge:
Required Skills: ON-Page Optimization | Off-page Optimization |Google Analytics | Link building | Team handling |Client handling
Required abilities
Work Environment Details:
Specific requirements
- Travel:
- Vehicle:
- Work Permit:
Other details
- Pay Rate:
- Contract Types: Permanent Role
- Time Constraints:
- Compliance Related:
- Union Affiliation:
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