The Outcome
~12%
Uplift in Female Website Traffic
~21%
Increase in “Add to Cart” action
~9.6 %
Increase in Revenue from Female Customers
Uplift in Female Website Traffic
Increase in “Add to Cart” action
Increase in Revenue from Female Customers
Optimum Nutrition partnered with PV Sindhu during the 2024 Olympics to challenge the myth that whey protein is only for men, positioning it as a high-quality, gender-neutral supplement for active women.
The campaign aimed to boost brand visibility and preference among women, driving awareness, engagement, and conversions in this segment through personalized digital marketing initiatives.
The brand executed a high-impact digital campaign, leveraging PV Sindhu’s credibility to resonate with female audiences in key metro cities.
Using personalized messaging and audience personas, the campaign challenged stereotypes about women’s strength and promoted high-quality nutrition.
Media amplification was achieved through targeted campaigns on YouTube and Meta, utilizing in-market and intent-based audience targeting to maximize engagement and brand recall.
The brand used website analytics and GA4 data to optimize its strategy, ensuring strong audience resonance and increased conversions through seamless integration of media and messaging
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.
