Google has announced a few updates to help advertisers manage responsive search ads more effectively. These include ad strength indicator and improved reporting on responsive search ads. [Source: Search Engine Land]
It’s taken some time, but Facebook has finally announced the wider rollout of its Facebook Watch video platform, with all users, globally, to get access to Watch from this week. [Source: Social Media Today]
LinkedIn announced that it is rolling out automated bidding for Sponsored Content. That means that by using a powerful combination of machine learning and pacing algorithms, the system will find the perfect bid for your Sponsored Content campaigns to get you the most results – be it for more clicks, impressions, leads, website conversions, or even video views – for the best possible price. [Source: Social Media Today]
Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. [Source: Logicserve Digital]
Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps. [Source: Social Media Today]
In several of the cards on the Overview page in Google Ads campaigns, Google has added editing capabilities. Now paid search managers can make updates right from the page itself. [Source: Search Engine Land]
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content. This update will be happening within the week, and creators will receive a notification letting them know when they’re able to run non-skippable ads. [Source: Search Engine Journal]
Google has confirmed that it is testing new user interface for the core search results pages. This new test features a rounded search bar at the top, a smaller Google logo, and, most noticeably, the search bar header sticks to the top as a user scrolls through the results. [Source: Search Engine Land]
Facebook is now testing links in Facebook Stories. The ability to share links in Facebook Stories could be significant – while Facebook Stories currently only has around 150 million daily active users, Stories do have particularly prominent placement, right at the top of the main feed screen. [Source: Social Media Today]
The occurrences of depressing news stories is a way of life we surely want to avoid. Google too feels the same way and has made efforts to empower its tech solutions towards the same. Its voice-based Google Assistant will now dole out feel-good stories that will make you feel good and positive all around you. [Source: Logicserve Digital]
