Challenge Digital Brand Storytelling and Consumer Experience Via Sports & Festival Marketing

Challenge Digital Brand Storytelling and Consumer Experience Via Sports & Festival Marketing

Solutions

Customer Experience

challenges

Helped Moneygram increase digital brand awareness and salience across the APAC region through carefully crafted consumer experience, digital assets, innovative programmatic last mile communication, and a social engagement strategy that firmly established Moneygram’s alliance with the sport of Cricket.

The Outcome

 Unique reach surge

125%

Increased leads

3.8X

Engagement

14%+