RESULT
Brand Lift – Relative increase in consideration, driven predominantly on mobile
Search Surge – Increase in search interest for “Thomas Cook Forex Card”
Incremental Reach – Additional reach achieved through media consolidation
To drive awareness and consideration for Thomas Cook’s Forex Borderless Card
among modern, high-value travelers by using mobile-first video storytelling
that captures attention, builds trust, and influences travel decisions during
key planning and spending moments.
Smart Targeting: Audiences built around affluent city clusters, international travel intent, and high-value behavioral signals. Layered YouTube Select, X audiences, first-party data, lookalikes, and remarketing segments.
Creative Mix: Multiple video formats—skippable, non-skippable, vertical, and native display—tested and optimized for mobile engagement with real-time data adaptation.
Tech Stack: End-to-end deployment on GMP stack enabled a connected ecosystem, driving efficiency through consolidated buying and holistic measurement across devices.
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