Pitch BFSI Marketing Awards 2025
Higher View-Through Rate - Surpassing industry benchmarks, showcasing compelling content.
Lift in Male Awareness - Demonstrating effective engagement with the target demographic.
Lower Cost Per View - Achieving campaign goals with exceptional cost-efficiency.
In India, cricket isn’t just a game; it’s an emotion. HDFC Life tapped into this during the Men’s T20 World Cup, drawing a powerful parallel: A father, like a cricket captain, defends, guides, and ensures a strong finish for his family’s future. This campaign brought term insurance into everyday conversations, framing it through India’s unifying passion.
Skippable YouTube ads were used to deliver high-impact storytelling during cricket content—balancing scale with viewer control, while reinforcing brand integrity through consistent messaging.
The brand strategically targeted cricket enthusiasts and brand-relevant audiences across Tier 1, 2, and 3 markets, ensuring emotional salience in moments that mattered.
The creative wove in relatable cricketing terms—“Solid Defense,” “Good Finisher,” “Bouncer,” “All-Rounder”—to reflect everyday fatherly roles. It turned match commentary into metaphors for protection, planning, and trust.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.
