The Outcome
Amazon
+15%
CPC Efficiency
+37%
Paid revenue growth
+28%
Total revenue growth
+174%
brand reach
+66%
Discover SOV
Flipkart
+133%
daily paid units
+126%
daily revenue
+50%
unit sold
+70%
brand reach
Amazon
CPC Efficiency
Paid revenue growth
Total revenue growth
brand reach
Discover SOV
Flipkart
daily paid units
daily revenue
unit sold
brand reach
PLIX had reached a point where spending more wasn’t translating into meaningful growth. On Amazon, rising competition and internal keyword overlap were hurting efficiency. On Flipkart, the brand was present, but not dominant during peak moments.
The idea was simple but powerful: stop treating marketplaces the same.
And hence, we built a mobile-first, precision-led omnichannel approach, using Amazon as a steady efficiency engine while turning Flipkart into a high-impact, event-led growth driver. The objective was to restore profitable growth, improve efficiency, and win visibility and share during the most competitive sales periods.
The approach was to treat each marketplace differently. Amazon was optimized as a consistent efficiency engine, focusing on cutting waste, improving placement control, and driving incremental growth. Flipkart was positioned as an event-led platform, using intent-driven, phased activation to maximize visibility and conversions during Big Billion Days.
A mobile-first execution sat at the core, supported by high-impact formats, in-app targeting, and continuous optimization, ensuring PLIX showed up at moments of highest purchase intent and delivered sustained marketplace growth.
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