Optimum Nutrition’s partnership with Women IPL not only helped them break a myth but also helped with 15.2% uplift on search

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The Outcome

15.2%

The campaign on Jio Cinema yielded significant uplift of in the brand keyword searches

Approach

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Key message: Protein powders are relevant for men and women equally, who want to achieve More in Sports
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Drive Brand Awareness and Consideration
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Drive Awareness For Optimum Nutrition By Campaign With Women IPL Team : Delhi Capitals with Campaign ‘Sabka Protein Ek’
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Curated 10sec video and content was exposed to Live audience watching WPL’23 on CTV and Linear TV(SD & HD) on Jio Cinema

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Optimum Nutrition’s partnership with Women IPL not only helped them break a myth but also helped with 15.2% uplift on search

The Outcome

15.2%

Approach

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