The Outcome
+23%
CONVERSIONS
-12%
COST PER LEAD
+46%
CLICKS
CONVERSIONS
COST PER LEAD
CLICKS
ICICI Bank experimented with Smart Broad Match strategy in their generic campaigns for Money to India product
Pre Experiment Phase The Search Generic campaigns were running on Phrase match keywords
Experiment Phase: The test experiment was conducted by moving them to only Broad match for a month, where all Phrase match keywords were moved to Broad Match
The experiment campaign was run with tCPA bidding strategy for a duration of 30 days
The bank observed 22.82% increase in conversions along with 46% increase in clicks over this period
The campaigns were optimized, with a improved Cost per lead by 12%
“We were trying to find a way to expand our reach on Search to achieve incremental growth in leads at controlled CPA. Our impression share was already quite high, and further increase in budgets and CPA targets led to increased CPC and drove limited incremental traffic. We needed to try something different. It was then the LS Digital team experimented with Smart Broad Match strategy. The outcome of the experimental A/B test were very evident. We observed an incremental growth in clicks which led to increase in conversions at lower CPL. Overall, the experiment was a total success as we saw incremental growth in the end registrations”.
Chief Manager, ICICI (IBG)
Fill your details, and our team will contact you.
This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.