Acko Drive achieved +265% increase in leads with 4 times lesser CPQ’s using Pmax Campaigns
Solutions
Biddable
The Outcome
+256%
Higher leads
-71%
Lesser CPQ
+383%
Click to quotes
Solutions
Biddable
Higher leads
Lesser CPQ
Click to quotes
Through careful monitoring and analysis of campaign performance, we identified opportunities to optimize lead delivery through the Performance Max channel. This involved refining targeting parameters, improving ad creative, passing relevant audience signals, using custom intent audiences and enhancing the overall user experience. Leveraging Pmax helped us to deliver more optimised leads at a lesser CPQ thus helping to scale the overall business
“ By leveraging Google's Pmax campaigns, Acko Drive, experienced a remarkable 256% surge in Leads. This positively impacted our Cost per quote, ensuring consistency and sustainability, while significantly reducing our cost per transaction and maximizing marketing efficiency. Google's Pmax campaigns played a pivotal role in driving our growth and delivering impressive business outcomes “
VP Acko Drive
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