The Outcome
+33%
total sales growth
+93%
ad sales growth
+82%
unit sales growth
total sales growth
ad sales growth
unit sales growth
Sebamed, a leading skincare brand, was looking to scale its digital commerce presence across marketplaces, quick commerce, and e-pharma platforms. While demand was strong, the challenge was to grow rapidly on mobile without losing efficiency in an increasingly competitive category.
The idea was to use mobile as the primary growth lever and build a structured, performance-driven commerce approach that could support aggressive scale. The objective was to significantly grow sales and units within a five-month window, while maintaining control on efficiency across platforms.
The strategy focused on mobile-first commerce scaling, backed by strong audience intelligence and platform-specific activation.
Mobile was treated as the core decision environment, with investments concentrated on placements and formats that directly influenced purchase behavior. A unified approach was adopted across marketplaces, quick commerce, e-pharma, and social platforms, ensuring consistency in targeting, messaging, and optimization while allowing flexibility to scale budgets where performance stabilized.
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